The Noble Ranch had just been remodeled and repurposed as a luxury rental in Aspen. They asked me to direct their launch: the logo, a creative shoot, and Instagram launch to capture the property inside and out. It was a fun break from SaaS work. We staged a full photo & video shoot that showed off the landscape, the interiors, and the energy of the space. The launch video alone pulled 40,000+ views on social and gave the property an instant presence with the right crowd. A quick creative project, but one that set the tone for how the property would be seen from the start. 10/10 would do again.