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Rollface

A Creative Outlet Turned Sneaky Brand

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Main Project Image
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Sushi on your head, duh

Rollface started as a personal design sandbox and unexpectedly grew into a brand with its own following. What began as weeknight Photoshop experiments—often centered around sushi and absurd visual mashups—quickly evolved. Merch requests turned the project into a Shopify store powered by print-on-demand, and a small but dedicated community formed around it. Part meme page, part creative lab, and part clothing brand, Rollface lived in the gray space between art and joke. The name came from an edit of a sushi roll placed on a skier, which set the tone for the brand’s offbeat, sushi-inspired identity. Over three years, it grew into a playful universe where community input shaped the direction as much as I did.

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"Everyone asks me where I got this shirt"

Operating entirely on print-on-demand meant thin margins and limited scalability, but it also kept Rollface scrappy and authentic. Dozens of drops shipped to customers worldwide. Each one added to a visual language that was less about explanation and more about feeling. People wore it because it made them smile, and because it sparked conversations. The best ideas often came from the community. From “Sushi on Your Head” to “Sushi & Smiles,” Rollface was a constant experiment in letting creativity run without constraints. Along the way, it gave me practical reps in design, content, fulfillment, and community building. Ultimately, I pressed pause to focus on new projects. Rollface remains one of the clearest reminders that playful ideas can turn into living brands, but they don't always need to.

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