From insight to interface: building the connective tissue through teams, customers, and product
When I joined Sense, the marketing function was still taking shape, which meant building some of the company’s most critical cross-functional efforts from scratch.
Customer communications became the backbone early on—urgent service updates, lifecycle campaigns, and the foundations for case studies, customer stories, and review programs that became central to sales and social proof. Lifecycle emails, onboarding flows, branded assets, webinars, and events kept the company consistent and credible across channels.
A large part of the role sat between product and marketing. I partnered with PMs on positioning, messaging, segmentation, and release coordination. That included product documentation, internal enablement, and the rollout of new features. A lot of the job was listening to customers and translating that into communication and adoption strategy.
Later, I joined the product org as a Growth PM to own Sense's in-product tours, adoption nudges, user surveys, and beta programs. Across roles, the through-line was simple: make the product more intuitive, connected, and trusted.
Impact that was seen and felt across the company
The outcomes showed up in both engagement and measurable business impact:
+ Webinar attendance broke company records
+ 600+ G2 and Gartner reviews, putting Sense at the top of multiple product categories
+ Lifecycle campaigns drove stronger engagement, while feature adoption increased by 400% through segmentation and in-product flows
+ NPS and CSAT scores improved, powered by structured feedback loops that surfaced issues faster
+ Case studies, testimonials, and reviews became a steady engine for sales and marketing
This momentum carried into revenue. Enterprise wins like Carvana, Bath & Body Works, and Nissan reflected a combination of stronger trust, clearer value, and visible customer success.
This role was transformational. It challenged both sides of my brain, often at once, with no playbook to follow. It also gave me friends for life, mentors, travel to new places, and the flexibility to spend a chapter living in Aspen (sometimes trading late nights of work for powder days on the mountain).
It eventually set the stage for my move into Bay Area startup land. And when the time came for a new chapter, a round of layoffs set me free into more opportunities than I could have imagined.
